Jesse Frias

Jesse Frias is a dedicated leader and advocate for those in recovery, recently promoted to Program Director at Etowah Recovery Center in early 2025. In his new role, Jesse continues to fulfill his commitment to serving the recovery community, particularly through the lens of program development. He is passionate about creating meaningful, client-centered programming that supports individuals on their journey to lasting recovery. His deep belief in the transformative power of recovery is central to his leadership and approach to treatment.

Jesse’s professional journey in addiction treatment began in inpatient mental health and substance abuse care, where he gained foundational experience working with individuals in crisis. After joining Etowah Recovery, Jesse quickly became a key member of the team, bringing his multifaceted skill set and a unique perspective shaped by his diverse background. Raised in a bilingual military family, Jesse spent much of his childhood abroad, living in Japan, South America, and India. This multicultural upbringing has given him a deep appreciation for cultural diversity and the various ways it impacts individuals’ experiences with addiction and recovery. His international experiences have shaped his empathetic and adaptable approach, allowing him to connect with clients from a broad range of backgrounds.

As someone in long-term recovery himself, Jesse brings a personal and authentic perspective to his work. His passion for helping others stems from his own journey of overcoming addiction, and he is driven by the belief that addiction does not discriminate. He firmly believes that every individual deserves the chance to recover and lead a fulfilling life. Jesse uses his personal story to inspire and empower those in treatment, helping them realize that transformation is possible, no matter the obstacles they face.

Jesse’s client-centered approach ensures that every individual feels heard, understood, and supported throughout their recovery process. He is dedicated to providing the best possible path to success for each client, leveraging his personal experiences to instill confidence, resilience, and strength. He works tirelessly to help individuals believe in their own potential for healing, growth, and long-term recovery.

Outside of his professional life, Jesse enjoys a variety of activities that promote both physical and mental well-being. His passion for advanced powerlifting challenges him to grow stronger physically, while also cultivating mental resilience. In his downtime, he enjoys modifying his car, a creative outlet that allows him to express his individuality. He also cherishes quiet moments spent with his cat, Maya, watching shows together, finding peace and comfort in these simple joys.